Design

Creative Direction: Aaron Stump

Graphic Design: Apollo Creative Team

Concept, Illustration, Motion: Kenny Nnoli

Apollo: Outbound Sales Guide

Apollo.io is a sales intelligence and engagement platform that helps teams find, connect with, and convert potential customers. For Apollo’s Academy, I developed the visual concept and illustrations for a long-form educational guide, now available as a series of articles and resources in their Academy.

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Working from an assorted collection of provided visual references, I identified a common thread—the surreal, unexpected quality of dreams—and used it to develop a cohesive visual direction for the project. In collaboration with Apollo’s Art Director, I established a dreamlike world of abstract forms, environments, and visual metaphors that could evolve from chapter to chapter while still feeling connected.

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This work features nine full-spread hero illustrations and one animation.