0G Labs: Brand Design Lead, Art Director
Brand Design
Art Direction
Illustration
Motion
Art Direction, Design, Motion: Kenny Nnoli
Designer: Monika-Evgenia Kuznetsova
Zero Gravity (0G) Labs
Zero Gravity (0G) Labs builds and maintains 0G, a decentralized AI infrastructure platform that supports the development and operation of onchain AI applications. As its Brand Design Lead & Art Director, I led the company’s rebrand and carried the new identity across its brand, marketing, product, event, and launch work.
A major part of my role was translating complex ideas around AI and blockchain into visuals that felt clear and cool. I built 0G’s brand guide to provide the structure needed to scale the brand, while intentionally leaving room for experimentation and creativity.
With a near-constant stream of new initiatives, the system needed to be flexible without becoming repetitive or restrictive. Our work spanned web, social media, product marketing, events, merchandise, and presentations, using a mix of 2D and 3D illustration, motion, and video.
